Western Velour Beauty Co. has set up shop in Las Vegas, Nevada, to help the beautiful ladies of the western industry look their absolute best for the 10 nights of the National Finals Rodeo. Judging by the lovely ladies featured here, I’d say Danielle and Aya are off to a pretty good start!

Loving this more subtle look! The eye shadow sets it off perfectly!

Bobbie Tryan can’t take a bad photo, it’s just simply NOT possible! I also didn’t think it was possible for her to look more gorgeous than she already does, but Aya and Danielle proved me wrong!

Stephanie from Long X Trading Co. is absolutely rocking this edgy look!

Ivy Conrado is just as gorgeous outside the arena as she is tough inside of it!