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Honored to hold the title, inspired to uphold the tradition. 2020 Miss Indian Rodeo Oriana Lopez is determined to carry the culture that raised her far into the future. Wrangler sheds a light on Oriana’s culture and dedication to the Western lifestyle:

“Oriana grew up watching her dad compete in the US Team Roping Championship, and she knew right away that the thrill of competition called to her: “watching my dad in the arena was probably one of the most memorable moments I recall, visualizing his passion and determination,” says the cowgirl from the Comobabi Village of the Schuk Toak District located on the Great Tohono O’odham Nation.

But even more than the thrill inside the ring, Oriana felt called to carry on the lifestyle she was raised in as a Westerner and as a Native American. “I am tremendously thankful for being brought up with the values and knowledge passed down to me,” Oriana says, and she’s determined to pass that knowledge on herself.

Oriana first started competing in events as a barrel racer at youth rodeos and has taken on steer riding today. Harnessing the drive that made her succeed in competition and receive the title Miss Indian Rodeo, Oriana also earned a degree from Arizona State University while balancing both rodeo and school.

She hopes that she inspires all Westerners to dig deep and fight for their dreams, with a special message for Native Americans in particular: “No matter where you come from or how small or big your dreams are, don’t give up. To the Native youth who want to pursue a career in rodeo, always remember riding is in our blood.”

Oriana shares her thoughts on partnering with Wrangler and some of her favorite pieces from Wrangler’s Western line:

“It was an honor to partner with a legendary western brand that understands the importance of representing diverse cultures and people through Western lifestyle and to those that have been underrepresented in the past. Many come from rural areas with unique challenges but on a journey to pursue and showcase their talents in the arena. Through the support of both Pro and local Indian rodeos, many are provided the opportunity to do so and excel to great degrees. Thank you Wrangler for shedding light on Indian Country and allowing me to share my story amongst others.”

Women’s Wrangler Retro Mae Jean in Sloane:

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Women’s Wrangler Retro Long Sleeve Southwestern Print Western Snap Shirt in Red:

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Women’s Wrangler Long Sleeve Western Snap Denim Shirt in Mid Denim:

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Shop Wrangler’s Western Wear line online at wrangler.com.