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Georgia May Jagger might not appear to easily fit the mold of a Western lifestyler—sporting jeans made by the iconic denim brand Wrangler—but if you take a moment to dig a little deeper, you may be surprised. Yes, she is rock & roll royalty, being the daughter of rock legend Mick Jagger, but she is also the daughter of supermodel and Texas native Jerry Hall. In her discussions with the Wrangler brass about the campaign, Holly Wheeler, Wrangler Vice President, Global Brand Marketing, tells us about how Georgia May frequently visits Boot Barn during her visits to Texas, remembering buying Wranglers like her mom used to.
Needless to say, this is an interesting pairing for Wrangler and we are excited that the global denim brand continues to reach the mainstream, passing along its Heritage brand of denim across the planet and on the behinds of Wrangler fans from the rodeo to the runway. See the stunning array of imagery shot by New York photographer Cass Bird in the feature story, “Wranlger Tags Georgia May Jagger As The Face Of Its Women’s Heritage Denim Collection”