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For Melissa Henricks, a love for athletic competition and the Western lifestyle has been embedded in her since the beginning. Growing up just outside Sacramento, California, she said she spent most of her free time between the back of a horse and practices for softball and soccer. “Being an athlete was a huge part of my childhood and every day I appreciate the work ethic it instilled in me,” she said.
Henricks’ work ethic shines through her accomplishments. Since joining the PBR, she has worked to build up the Western Sports Foundation; a total wellness program for bull riders that offers financial planning support, crisis management, substance abuse support, a consulting neurologist on board for treatment of concussions and brain health, and more. Additionally, she has been integral in the conception of the 18,000 square-foot PBR Sports Performance Center that is in the works near PBR’s headquarters in Pueblo, Colorado. “We will have top-of-the-line personal trainers, dedicated to training athletes who are either already on the professional circuit or who are working to become professional athletes,” she said.
Having come from a strong family support system, Henricks said she is motivated by her opportunity to help other people. “I hope to give these athletes all of the support and resources I possibly can in order to help them reach their goals.”
HER BEST ADVICE: “Work hard. Don’t make excuses. Take accountability when you make a mistake and always be willing to learn.”