With the Pendleton Round-Up, Western influencer collabs, and athlete sponsorships, Pendleton Whisky is more than just close to the Western industry. Pendleton has relationships with some of rodeo’s biggest athletes, and feels for them during this time away from rodeo.
To spread some words of encouragement, the brand partnered with several big names for a sentimental video. Weston Rutkowski, Chase Outlaw, Ivy Conrado, J.B. Mauney, Matt West and Mindy Monjaras are all featured, and speak on how COVID-19 has affected them.
And that’s not all. The video announces Pendleton Whisky’s $100,000 donation to the Western Sports Foundation’s Protect the Ride campaign. After COVID-19 began to take its toll, Protect the Ride was formed to help alleviate some of the financial burdens Western athletes are facing due to the virus.