prescott frontier days rodeo cowgirl magazine

July 4, 1888, became the birthday of professional rodeo when a group of Prescott, Arizona, merchants and professional businessmen organized the first formalized “cowboy tournament” and offered cash prizes. A cowboy named Juan Leivas walked off with rodeo’s first professional title. Prescott Frontier Days will now present its 134th annual World’s Oldest Rodeo at the Prescott Rodeo Grounds, June 28-July 4. Since 1888, this traditional event has occurred annually over the 4th of July weekend with eight breathtaking performances. Grab some tickets and spend this 4th of July in this historic town that cherishes its history in rodeo. Learn more by visiting