Let’s get one thing clear: Rock & Roll Denim knows how to throw a party. 

Rock & Roll Denim’s Party at the Shag Room at the Virgin Hotels in Las Vegas honored Western influencers in style. With live music from country music artists Paul Cauthen, Kylie Frey, and Triston Marez, the party was a major highlight of the 2021 Wrangler NFR.

Party go-ers brought the highest end of rodeo style with sequins, leather, and, of course, styles from Rock & Roll Denim. Here are just a few of our favorite looks from Rock & Roll Denim’s Party:

Overall, Rock & Roll Denim’s NFR party was a huge success, bringing together some of the industry’s biggest names to mark another amazing year of rodeo and being back in Las Vegas.