Rod's Owners Talk New Brand, Country Grace

Rod’s True Western, the Ohio-based Western store, recently launched a faith-based secondary brand called Country Grace. The brand encourages customers to connect with their spiritual side and offers a wide selection of home goods and apparel.

According to Rod’s True Western owners Scott and Karen Hartle, Country Grace was started “to openly acknowledge God’s Grace in our business and personal lives” and “to develop a brand with broad feminine appeal featuring Rod’s best product lines.”

Charming, prairie patterns, soft colors, and delicate florals have all been Country Grace staples so far. In the words of the Hartle’s, “a neutral color palette and graceful styles of quilting, florals, embroidery, lace and eyelet motifs. It’s a refreshing influence of nature finessed into modern-day living.”

From graphic tees to bedding, the brand has a huge product assortment. Some pieces inspire religious sentiments, while others simply send a beautiful, graceful messge.

The brand’s launch back in March was a big moment for Rod’s, and the Hartle’s are looking forward to the future of Country Grace.
“We hope to see steady growth in appealing product offerings and a brand that can stand on its own someday,” they said.

For more information about Country Grace, visit countrygrace.com.