Spotify Reveals First-Ever RADAR US Country Artist: Zach Bryan

If you haven't heard of Zach Bryan, have you been living under a rock?! He has quickly become one of our favorite male country artists. While we eagerly await his new album "American Heartbreak" on Friday, Spotify has hit us with exciting news that Bryan is the first-ever country RADAR US artist!

Today, Spotify announced the latest artists RADAR US, a new extension of its global RADAR artist development program, now available for artists in the US. RADAR is Spotify’s program created to spotlight up-and-coming music talent – giving them an opportunity to broaden their fanbase and supporting them in their path to superstardom through comprehensive marketing, content, and editorial campaign.

In 2020, Spotify featured Bryan’s debut single “Heading South” in the launch of its Indigo playlist before being signed to Warner Records. The song stood out as a popular track for Spotify listeners almost immediately, and it's not hard to see why!

“We saw that our listeners were responding to Zach early on with his stripped-down, salt-of-the-earth sound and honest lyrics. In 2020, he was one of our key artists for the launch of our Indigo playlist and has been a top performer there ever since. It has been incredible to see his growth over the past two years. His talent is undeniable, and his new music has already begun to reach chart-topping status. This is just the beginning, and we’re so excited to introduce him to a broader fanbase through our RADAR US program.” - Rachel Whitney, Head of Editorial, Nashville