30 under 30

COWGIRL Empowered: Sami Jo Smith - Director of Operations, Women’s Rodeo World Championship

Director of Operations, Women’s Rodeo World Championship
April 1, 2024
When Sami Jo Smith was five years old and attended Cheyenne Frontier Days for the first time, the moment she saw Miss Frontier run by and felt the excitement of the rodeo, she knew she was meant to be part of the Western industry. Years of experience working for some of the most prestigious Western...

COWGIRL Empowered: Amanda Devan - Editor, Western Horseman

Editor, Western Horseman
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March 29, 2024
After graduating with an Agricultural Communications and Journalism degree from Texas A&M University, Amanda Devan began her career at RIDE TV, where she worked for over six years.   After giving birth to her first son, she decided to shift gears to a career that allowed her more flexibility.  In a “totally God-sent moment,” the...

COWGIRL Empowered: Bryce Albright - Executive Director, National Dude Ranchers’ Association

Executive Director, National Dude Ranchers’ Association
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March 28, 2024
Bryce Albright had the incredible opportunity to grow up on a Wyoming dude ranch where the Western way of life was engraved into every facet of her life. After moving out of state, the ranch continued to hold a special place in her heart. She says, “In so many ways, that ranch raised me. Every...

COWGIRL 30 Under 30 Empowered Gala Expands In Fort Worth

Event moves to Tannahill's to add an additional 125 guests
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February 13, 2024
In 2023, the COWGIRL 30 Under 30 Empowered Gala experienced growing pains when it completely sold out its annual celebration and had to curtail attendance due to the lack of permitted space. Although Hotel Drover served as a nurturing and event-building venue for the Gala, which is now celebrating its fifth anniversary, there simply was...

COWGIRL 30 Under 30 2024: Alexa Wilcox

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November 20, 2023
Alexa Wilcox Professional Title: Head Women’s Rodeo Coach, New Mexico Jr. CollegeAge: 29Home: Lovington, New Mexico Alexa Major Wilcox grew up on a cattle ranch in southeastern Colorado and was actively involved in 4H and FFA throughout her childhood. She found a passion for horses and rodeo early on and continued to pursue that passion, rodeoing in high...

COWGIRL 30 Under 30 2024: Andrea Thorp

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November 20, 2023
Andrea Thorp Professional Title: Marketing Director, Hippie Cowgirl CoutureAge: 30Home: Bridgeport, Texas “My name is Andrea Thorp. I am a 30 year old Western marketing and media professional hailing originally from the great state of Iowa. My pursuit of a career in the Western industry started at age 18, expanding from rodeo media into a passion for celebrating...

COWGIRL 30 Under 30 2024: Ashley Starrett

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November 20, 2023
Ashley Starrett Professional Title: Owner, Equine Dentist, Denim DentistryAge: 27Home: Amarillo, Texas “My name is Ashley Starrett, I’m a Doer, a Dentist, and a purveyor of all things Denim. Hence the name of my equine dental business, ‘Denim Dentistry.’ I’m a real-life tooth fairy, but for horses! I’m from the small rural community of Unionville, Missouri where everyone...

COWGIRL 30 Under 30 2024: Bret Leigh Nance

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November 20, 2023
Bret Leigh Nance Professional Title: Agricultural Law Attorney/Assistant Attorney General, South Dakota Office of the Attorney GeneralAge: 25Home: Pierre, South Dakota “I grew up on my family’s cattle ranch in the Texas Hill Country as well as spending summers and winters on my family’s cattle ranch in South Dakota. I worked along side many great ranchers before me...
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