30 under 30

Caroline Lukens Professional Title: Rodeo Operations Coordinator, National Western Stock ShowAge: 26Home: Kiowa, Colorado Caroline Lukens is the Rodeo Operations Coordinator at the National Western Stock Show. Since joining the team in 2021, she has been responsible for the planning and production of over 35 rodeo performances each year including the National Western Stock Show, Rodeo All-Star, and...

Catherine Dowling Professional Title: Senior Technical Services Veterinarian, ZoetisAge: 30Home: Montague, California Dr. Catherine Dowling is the veterinarian serving the northwest United States for the Zoetis Beef Technical Services team. Catherine recognized her passion for advocating for animal health early in life raising market 4-H animals, showing horses, and learning the ropes of ranching from dear family friends...

Courtney Greener Professional Title: Marketing Manager, Double D RanchAge: 27Home: Yoakum, Texas Courtney Greener is the Marketing Manager of Double D Ranch in Yoakum, Texas. Courtney is a lifelong agricultural enthusiast and western industries advocate. Growing up raising market animals and competing in FFA Leadership Development Events Courtney’s passion for advocacy and sharing her lifestyle with others commenced....

Courtny Conkle Professional Title: General Manager, Wyoming State Fair & RodeoAge: 28Home: Douglas, Wyoming  Courtny Conkle is the General Manager of the Wyoming State Fair and Rodeo. Courtny is a steadfast advocate of Western heritage preservation, fairs, agriculture, and rodeo. With a deep-rooted passion for celebrating the rich cultural tapestry of the American West, Courtny has dedicated her...

Diane Hayes Professional Title: Operations & Research Analyst, Cobalt Cattle CompanyAge: 27Home: Orchard, Colorado “I grew up in southeastern Colorado and have been involved in the Western industry for as long as I can remember. My dad raised Corriente cattle and made a living providing roping stock and putting on team ropings. In addition to rodeoing as a...

Elyssa Leininger Professional Title: Western Artist, Elyssa Leininger – Western and Wildlife ArtistAge: 30Home: Billings, Montana Elyssa Leininger is a professional Western and wildlife artist who creates vivid and dramatic paintings inspired by the American West and her Western lifestyle. She grew up involved in the horse and livestock industries, competing in rodeo, hunting, fishing, and enjoying Montana’s...

Hannah Crandall  Professional Title: Marketing & Media Manager, North Texas Fair & RodeoAge: 23Home: Pilot Point, Texas Growing up around agriculture and rodeo in a small Texas town, Hannah Crandall’s biggest regret was not competing herself or being involved in a more ‘hands-on’ capacity. However, with a passion for sharing the unique stories of the people and animals...

Kaitlyn Weldon Professional Title: Founder, “The Active Historian” ; Former Social Media Manager, National Cowboy & Western Heritage MuseumAge: 27Home: Jones, Oklahoma Growing up in Oklahoma, Kaitlyn Weldon has been surrounded by cowboy culture her entire life and was raised to live the tenants of the “Cowboy Code.” From feeding cows when she was little to telling the...