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I think it’s safe to say pink is THE color this year. Always having a finger on the Western fashion pulse, Ariat has released a boot that stays true to the brand’s core while embracing trending pink fashion hues. Powder Pink is the newest Ariat color for spring and we can’t get enough! Powder Pink...

If you love new denim as much as we do, this article is for you! This season, we’re seeing lots of embroidered pieces, straight-legged flares, and even the resurgence of new skinny jeans (gasp, we know!). We’ve rounded up a few of our latest shopping finds to help you reach all your denim goals this...

“This Thing is Legendary” and the Fort Worth Stock Show and Rodeo is finally here! Happening from January 13 through February 4 is the iconic Forth Worth Stock Show and Rodeo in Fort Worth, Texas. From classic styles to fun prints- Forth Worth is the best place to kick off the 2023 western fashion trends....

Building on their shared commitment to the western lifestyle, the Fort Worth Stock Show & Rodeo and Dickies Arena are proud to announce a new partnership with Ariat International.  Dickies Arena’s most exclusive premium hospitality space at the arena, the North Club, will be officially renamed the Ariat Club.  “Dickies Arena is thrilled to have...

Brrr- baby, it’s cold outside! This holiday season is predicted to be colder than most in most of the areas of the country. Stay warm and stylish through this artic blast with a few of our favorite winter-weather clothing essentials! Knit Cuffed Beanie Carhartt  $36.78 on Amazon Stylish in sage green! This classic beanie has...

Limited edition holiday Dixon colorways are here from Ariat! Since the launch of Ariat’s first Dixon in 2019, the company has introduced more than 30 designs. Each season Ariat seeks to level-up the silhouette with new materials, colorways and leathers. In addition to premium full-grain leather, material highlights include hair-on, exotic leathers and now patent...

Temperatures are dropping and snow is already falling in many areas, meaning only one thing – holidays are almost here! Whether you’ve been shopping for loved ones for months or haven’t started yet, don’t worry! Cavender’s has your back with the ultimate gift guide featuring a few of our favorite gifts! Needing a little outfit...

The king of the cowboys, Trevor Brazile, released a new collection with Ariat! The Relentless Futurity collection is a modern take on tradition for today’s cowboy. “The technology and innovation that Ariat brings to the table is first-class. They listen to the needs of their athletes and are dedicated to innovating for the continued improvement...