ariat

“Ariat has been a fan favorite in Texas ever since launched with revolutionary athletic shoe technology in 1993 as the New Breed of Boot, and we’re excited to open our own space at the Fort Worth Stockyards. Come check out a wide range of Ariat footwear, apparel, and accessories as well as casual wear for...

The Cowboy Channel, which is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle, officially announced today a new short documentary film to star Kaycee Feild. Unbroken is presented by Ariat and will debut on the Cowboy Channel on Sunday, February 6th at 9...

The Ariat Dixon has a new line and we are in LOVE! Everyone’s favorite original Dixon bootie got a glow-up and we can’t decide which one is our favorite! Dixon Red Snake – $189.95 All the SASS. Even if you already have a red Dixon rather it be the original or the studded, these are...

We are living for the collabs between all of our favorite Western industry companies and Ariat x Pendleton is no exception! Ariat said on Instagram, “Introducing Ariat x Pendleton. We teamed up with the iconic brand on a limited-edition collection that combines our most-loved styles with Pendleton’s timeless patterns. #ariatxpendleton #ariat #myariat #pendleton #westernwear #westernlifestyle...

The Ariat x Pendleton Collection combines Ariat’s key design principles—authentic equestrian heritage and genuine style and comfort—with Pendleton’s luxurious wool textiles and iconic designs. The resulting line features distressed leathers and classic equestrian styling, combined with unique fabric design panels that pay homage to both Western and English traditions. The Ariat x Pendleton Collection will...

Kendra Santos is a woman who has made a career out of writing cowboys’ stories. With experience in journalism spanning over the course 35 years, this woman has seen and written it all. Some of the top athletes in professional rodeo and workers within the Western industry praise her work for a good reason. To...

Las Vegas Events announced today a premium partnership with Ariat International as they become a Gold Buckle partner of The Cowboy Channel Cowboy Christmas. As an additional component of this partnership, Ariat will be the title sponsor of the Rodeo Live Stage held at the popular gift show now entering its 35th year and scheduled...

Introducing the Ariat EZ Zip! Ariat has been working on a very special project for quite some time now. “We’re thrilled to introduce the first pull-on boots for cowboys, ranchers, and riders with limb loss or foot complications. The Ariat EZ Zip (™) Entry System is a passion project that has been in development for...