coronavirus

With the sudden onset of COVID-19 across America, the impact throughout the entire Western industry has been substantial.  From closed doors to cancelled events and exploded marketing plans, the crisis has had an effect in every far reaching corner.  COWGIRL wanted to explore the impact by asking three simple questions to women who not only live, but work...

Kristin Titov she started modeling for Hobby Horse, Inc. and eventually began helping them out with their marketing. As the previous owner was on their way out, Kristin had the opportunity to step in as CEO, and she was more than excited. “I love fashion and I love horses so it just felt like the...

Whatever your thoughts about masks are, you must say, they’re getting fashionable. Due to the current pandemic, masks are everywhere, and some ladies are getting sick of that standard white and pastel blue and coming out with Western masks. Boutiques and makers across the industry are taking masks to the next level. Southern Fried Chics...

Back in May, Pendleton Whisky announced that it would be donating $100,000 to the Western Sports Foundation’s Protect the Ride campaign. Pendleton’s efforts haven’t ceased since then; the brand is still raising funds to help Western athletes who are not competing due to the COVID-19 pandemic. When coronavirus rodeo cancellations began, many Western athletes started...

With the Pendleton Round-Up, Western influencer collabs, and athlete sponsorships, Pendleton Whisky is more than just close to the Western industry. Pendleton has relationships with some of rodeo’s biggest athletes, and feels for them during this time away from rodeo. To spread some words of encouragement, the brand partnered with several big names for a...

Many traditional horse shows have been canceled due to COVID-19. While some bans are being lifted, it doesn’t appear larger shows will be happening anytime soon. Riders and trainers will have to get creative if they want to showcase their skill and horse’s talent this year. Luckily, virtual shows have started to surface. Larger organizations...

If you’re a regular on Instagram, you may have seen Teddy the Shetland (@teddytheshetland) living his life as a floofy little guy. The current pandemic has definitely altered Teddy’s way of life and he’s been keeping his devoted fans updated on his mood and activities via his Instagram feed. Though his day-to-day life may have...

PBR is now selling branded reusable face covers, aptly named “Unleash the Beast Reusable Face Covers.” The PBR face covers feature wire at the nose bridge for an secure fit, a sleeve for filter insertion, and are made in the USA.   Recently, PBR returned to broadcasted competition, though stadium seats remain empty. In photos...