COVID-19

The California Rodeo Salinas has been celebrated by many fans and supporters throughout the past 110 years who keep the spirit of the west alive while generating money for local non-profits and economic impact for the city of Salinas.The not-for-profit organization worked diligently to make the celebration happen in 2020, but after postponing from July...

With the sudden onset of COVID-19 across America, the impact throughout the entire Western industry has been substantial.  From closed doors to cancelled events and exploded marketing plans, the crisis has had an effect in every far reaching corner.  COWGIRL wanted to explore the impact by asking three simple questions to women who not only...

The Ohio Quarter Horse Association regretfully announces the cancellation of the 2020 All American Quarter Horse Congress, scheduled for September 29 – October 25. The uncertainty of the COVID-19 pandemic simply prevents safely moving forward in Columbus, Ohio.  “It is a sad day with the cancellation of the 2020 All American Quarter Horse Congress. Hearing...

Blake Shelton and Gwen Stefani just released the video for their new song, “Happy Anywhere.” The song is all about making the best of any situation and how love can bring happiness to any scenario. “I swear, I could be happy anywhere with you,” chants the chorus. The music video is a compilation of the...

Whatever your thoughts about masks are, you must say, they’re getting fashionable. Due to the current pandemic, masks are everywhere, and some ladies are getting sick of that standard white and pastel blue and coming out with Western masks. Boutiques and makers across the industry are taking masks to the next level. Southern Fried Chics...

Back in May, Pendleton Whisky announced that it would be donating $100,000 to the Western Sports Foundation’s Protect the Ride campaign. Pendleton’s efforts haven’t ceased since then; the brand is still raising funds to help Western athletes who are not competing due to the COVID-19 pandemic. When coronavirus rodeo cancellations began, many Western athletes started...

Budweiser‘s latest commercial celebrates friends getting back together and businesses opening again as social distancing requirements become more lax. The commercial follows the journey of a Clydesdale horse and a Labrador retriever puppy as they run toward each other to finally be reunited in the end. During their journey, the commercial also shows a bar,...

Due to the COVID-19 pandemic, Calgary Stampede chose to cancel its 2020 event, initially set to take place July 3 – 12, 2020 in Alberta. However, the Stampede fun isn’t gone for good this year. Calgary Stampede just announced their event Stampede 2020, which will feature several family fun, safe events. Under the headline “Community...