cowgirl 30 under 30 2020

Reata Brannaman grew up on her family ranch raising and training horses. She spent her childhood traveling around the country helping her father Buck Brannaman put on horsemanship clinics and riding every kind of horse imaginable. In high school, Brannaman bought her own stallion and began raising her own line of ranch horses; it was this big...

Madison Shambaugh, nicknamed “Mustang Maddy” from her work with wild horses, teaches compassionate horse owners to connect with their horses and solve behavioral issues without force through her Horse-Human Connection Academy (HCA). Shambaugh is passionate about advocating for training methods that are based on compassion, understanding, science, innovation, and mindfulness. Future for women in the Western...

Paige Stout has raised bucking bulls alongside her family for over 15 years. When she was 10 years old, she bought her first bull and started in the youth futurities. After a big win in her final year of competition, she set her eyes on the Professional Bull Riders (PBR). Within a few months, she was invited...

Taylor Gilkey has played various roles within the Western industry and currently serves as the event marketing coordinator at The Cowboy Channel. Whether it’s teaching interns how to cover rodeo by way of social media, coordinating fashion shows, or photographing horses, her passion for the Western way of life knows no bounds, and that is truly...

Olivia Starling Townsend started as a brand ambassador for American Hat Co., and has developed a widespread personal brand since then. In addition to her work with American Hat Co., Townsend works as a brand ambassador and sales representative for BEX Sunglasses, NRS, and Miss Macie Boots, and was the 2019 face of Kimes Ranch...

You may know her as the 2014 Team Roping Canada Champion, 2015 Miss Rodeo Canada, or from her work with the Canadian Professional Rodeo Association, but for the past two years, Katy Lucas has been the content editor for FloRodeo, where she creates entertaining and exciting content around 150 events livestreamed on FloRodeo’s website. Lucas also...

Shaley Ham is a full-time tax accountant with a love for the Western lifestyle. After getting noticed for her fashion posts on social media, she developed a marketing business based on Western fashion and lifestyle brands. Ham is one of the Western industry’s most sought-after influencer, racking up assignments and deals with brands such as Wrangler and...

Self-taught photographer Janzen Tew noticed the absence of a central hub for boutiques and brand owners to source everything from their logo and product photography to consulting and multi-media management, which led her to the creation of Denim & Velvet, a leading marketing and design company in the Western industry. Future for women in the...