cowgirl 30 under 30 2021

Taylor Morton is the Marketing Manager at Justin Brands, Inc. She grew up in Fort Worth, and always had an appreciation for the Western industry. She graduated from the University of Mississippi with a Bachelor’s of Science in Integrated Marketing Communications. Taylor began working at Justin Brands four days after she graduated. She has had...

Shayla Foster grew up in a rodeo family in Colorado. Her mom was Girl of the West for the Pikes Peak or Bust Rodeo and her dad was an athletic trainer for Justin Sportsmedicine. Following in her dad’s footsteps, Shayla became a certified athletic trainer in 2013 at the age of 22, and volunteered at...

Sierra Rae Lewis is a Western industry influencer and digital media and marketing specialist. No stranger to the industry, her dad is PRCA cowboy Brent Lewis, an 11 time NFR-qualifying tie down roper and average champion. Sierra started writing, blogging, modeling, and selling jewelry online, while working with industry brands and joining the popular influencer...

Shelbi Tidwell grew up in Texas and knew from the young age of 12 that she wanted to design cowboy boots. She went on to graduate from Tarleton State University with a degree in Fashion Design. After an internship with Justin Brands, Inc. in the Product Development department, she was hired on full-time later that...

After graduating from Texas A&M University with a Bachelor’s of Science in Animal Science Production, Peyton became an Ag Science Teacher to share her passion with younger generations. Now, and for the past 3 years, she finds herself in the role of Rodeo Specialist for YETI.  Born into a ranching family, her passion for the...

Pendleton, Oregon, native and lifelong Round Up volunteer, Shaina Zollman has brought HORSEpro.tv to life. As owner and producer, she operates all aspects of the business from filming and editing videos, to maintaining social media, and planning outreach. The video-on-demand website sets the standard in raw, honest information from top trainers who specialize in young...

Sarah Brown-Armstrong learned to start colts in 2013 and it has been a passion of hers ever since. Competitive in HS rodeo, she worked hard independently to train horses and haul herself to rope. In 2017, Sarah was introduced to bronc riding and immediately fell for the sport. It wasn’t long before RIDE TV approached...

After attending Southern Utah University, her passion for the Western industry has lead Sarah to achieve impressive roles such as PR Director of BioMane Equine Products, Bob Feist Invitational Sponsorship Manager, 2020 NFR Flag Girl Tryout Winner, and now Event Manager at The Cowboy Channel. Having a seat at the table with industry leaders and...