cowgirl empowered

In an era where embellishments were scarce and crystal-studded cowboy boots were a concept yet to be explored, Guadalupe Lozano sensed an opportunity to introduce a game-changing element into the previously untapped market in her previous role at Swarovski.   “Months of meticulous research, countless design iterations, and collaboration with skilled artisans culminated in creating...

Lorinda Van Newkirk grew up surrounded by horses and her parents’ entrepreneurial spirit. Her mother is a lifelong horse lover, and her father is a cattle guy, auctioneer, and hay broker. “My parents have always owned their own companies, and they taught me to have grit and hustle,” she says. “I was 8 years old...

Growing up on a farm and ranch in Western Oklahoma has cultivated Brett McPherson’s deep love and appreciation for the Western lifestyle. As a result, she has a clear understanding of the modern Western client and shares the same appreciation for all the things they value when it comes to home design with her company...