cowgirl empowered

Amy Moorhouse, Founder and President of Moorhouse Consulting, shares her 29 years of experience with her clients offering a variety of services.  Amy is passionate about helping brands with current market research to create designs and visual stories that take them to the next level.  Her company also helps clients create and plan beautiful and...

As a fourth-generation Montanan, Lindsey Thornburg was introduced to Pendleton Wool at an early age through various family members who collected their vintage blankets.  “When I started making clothes with them, I just wanted to modernize the silhouette where it felt a little more fashion-forward.  That came from walking around in the cold in New York...

Johnetta Boone’s introduction to the entertainment industry began as an assistant stylist for editorial and commercial projects more than three decades ago.  While developing her craft at FIT in New York, she dreamt of designing images for the motion picture industry.  These dreams have since evolved into reality with her current role as Costume Designer...

Rachel Clark Kennedy’s earliest memories involve horses, cattle, ranching, and travel, so it’s only natural that all those things are near and dear to her today. She grew up riding horses and a lot of life lessons and experiences happened around rodeos, cuttings, sales barns, and going down the road with her mom. Today, she...

A lifelong love of horses and the desire for tack that was classic and rustic inspired Traci Hume to pursue the art of leather work. The self-taught maker first started using Pendleton wool five years ago when she lived right by the Pendleton Woolen Mill store. “I thought why not try something new and classic...

To be fearlessly authentic in whatever you pursue is a mantra Emilee Gettle has adopted in every aspect of her life. Her love of the Western lifestyle was cultivated in her younger years, between her dad working their family’s century farm and spending summers in Colorado.  A lifelong enthusiast of fashion, she started an online boutique...

Growing up on her family ranch in New Mexico, Ursula Myers has always been inspired by not only Native American design, but also things from Old Mexico. “I knew I wanted to incorporate that culture and feel to Sissie & Me and later Ranch Royalty and Cowboy Honor, the clothing and accessory companies I started in...

Caitlin Gooch’s passion for the Western lifestyle began during her childhood on her family’s horse farm.  Growing up surrounded by horses, she had always dreamed of becoming a veterinarian, but her focus shifted when she got to college and decided she wanted to help people instead.  Upon graduating with a B.S. in Sociology, she found...