Dana Voorhees

Here’s one for you: Western jewelry…does not have to be only turquoise and silver (*gasp*). Combine pearls and turquoise for an updated twist on the traditional Western look! Pearls are a classic look for sure, so turquoise and pearls together? Instant classic. Companies from Dana Voorhees Jewelry to Poor House Ranch Designs are getting in...

Bright colors, bold beading, fantastic fringe, and strapped sandals stand out in the sunshine of fashion’s most playful season. Hat, Charlie 1 Horse Hat Co., $60, charlie1horsehats.com; feather charm necklace, Dana Voorhees,$346, danavoorhees.com; earrings, $26, turquoise leather lariat necklace, $26, cuff, $108, t-shirt, $34, ring, $28, all Junk Gypsy, gypsyville.com; deerskin fringed skirt, Ranch Rouge,...

Stand-out jackets and statement jewelry set against the sweeping ranges of California’s Santa Ynez Valley embody a sense of spirit and adventure reminiscent of the Vaquero traditions of the golden state in the Cowgirl Winter Fashion feature. Earrings, $298, belt, $898, buckle $1,498, all Brit West, britwest.net; necklace, Dana Voorhees, $172, danavorhees.com; jacket, Double D...

Escape the expected and take a fashion stand in outerwear that reflects the freedom, grit, and glory of the open road. 

Photographed by Ken Amorosano Styled by Rhiannon Deremo   Hair & Make Up by Julie Koeth Double D Ranchwear fur vest, $988, and Lace top $129, ddranchwear.com; Articles of Society Jeans, $54, articlesofsociety.com; Linn & Laurel coral necklace, $445, linnnlaureljewelry.com;  Corral fringe boots, $440, corralboots.com MGM Grand Hotel, mgmgrand.com

Hairdresser turned one-of-a-kind jewelry artist Dana Voorhees has always believed beauty has nothing to do with looks—and everything to do with attitude. “It’s all about how beautiful you feel,” she says of her women-empowering philosophy. It’s that way of thinking that drove her successful twenty-year career as a stylist, in which she honed a skill...