e.l.f. Archives

Primers To Keep Your Glam In Place!

There is nothing worse than the feeling of an oily face and having your makeup slide right off after…

Warm bronze, glowing, radiant, sun-kissed – we could go on and on! You get the point, we all c…

75 Years of Having Your Back

Wrangler celebrates 75 years as an iconic Western brand. This brief history tells a story of an American success.

Hailey Kinsel, Barrel Racer

Meet barrel racing's Girl on Fire and the horse that lights the flame!

Debbe Dunning, Actress

Debbe Dunning, the former Home Improvement Tool Time Girl trades Hollywood for the heartland.

Breakaway Roping

Breaking Down The Breakaway with professional roper, Jordan Jo Fabrizio

Kenda Lenseigne, Shooter

Kenda Lenseigne dared to beat the boys to become World Champion.

Elizabeth Poett, Rancher

Elizabeth Poett is an eighth generation rancher on her family's Rancho San Julian.

Quincy Freeman, Designer

Rodeo Quincy is an eclectic fashion brand with a Spanish flair for Western.

Mesa Pate, Cowgirl

A family legacy of tenacity and grit it what propels this young, authentic cowgirl.

Amberley Snyder, Speaker

10 years from the moment that changed her life has proven to be an inspiration.

The “no makeup” makeup look is hot right now and we’re here for it! A great BB Cre…

From cream to powder, blush is having a major moment in 2022. TikTok beauty trends have attributed t…