empowered

Jimmie Munroe was 26 years old when she was elected president of the then-Girls Rodeo Association (now WPRA) for the first time. She served in the position for 16 years, and says, “For 10 of the 16 years, I was really competing and qualifying for the NFR, then slowed down the last few years that...

There is no doubt that Pam Minick has broken down many barriers as a woman in the Western industry. From being Miss Rodeo America, Women’s World Champion Breakaway Roper, multi-time Women’s National Finals Team Roping qualifier, the first woman to announce a major pro rodeo, past president of the WPRA, to a successful businesswoman and...

Western retailer Home Folk encourages women to be fearlessly authentic, unashamed, and empowered by their dreams. Started back in 2017 by Missouri cowgirl Emilee Gettle, Home Folk is, at heart, a passion project. Home Folk was born out of Emilee’s deep love for the western industry and desire to support women around the world. The...

On Instagram this week, Western women have been taking part in a challenge revolving around the hashtag #WomenSupportingWomen, in which women post black and white photos of themselves in which they feel confident and then tag other women to do the same. When one woman accepts another’s Women Supporting Women Challenge (also called the Women...

Ashley Alderson wouldn’t be the first “youngest child” to want to make her own mark, but she couldn’t have anticipated the direction her life would take when she did.  Growing up on horseback in a North Dakota rodeoing family was wonderful.  Once she reached high school, however, she realized that just about every event in...