first look Archives

First Look: Viva Vegas

by Rhiannon Deremo August 23, 2017August 21, 2017

These fringe and concho tall boots are made for a good time!

Tooled To High Heel Heaven

by Rhiannon Deremo August 11, 2017November 1, 2017

These hand-crafted beauties are the glamour-meets-western footwear we’ve been desiring.

Protected: A Wrangler Winter Wardrobe

Wrangler’s Winter Wardrobe Guide

Ariat x Chimayo

Ariat x Chimayo, is a new limited-edition lifestyle collection in collaboration with historic Chimayo, New Mexico-based tapestry gallery, Centinela Traditional Arts.

75 Years of Having Your Back Cowgirl

Wrangler celebrates 75 years as an iconic Western brand. This brief history tells a story of an American success.

75 Years of Having Your Back

Wrangler celebrates 75 years as an iconic Western brand. This brief history tells a story of an American success.

Hailey Kinsel, Barrel Racer

Meet barrel racing's Girl on Fire and the horse that lights the flame!

Debbe Dunning, Actress

Debbe Dunning, the former Home Improvement Tool Time Girl trades Hollywood for the heartland.

Breakaway Roping

Breaking Down The Breakaway with professional roper, Jordan Jo Fabrizio

Kenda Lenseigne, Shooter

Kenda Lenseigne dared to beat the boys to become World Champion.

Elizabeth Poett, Rancher

Elizabeth Poett is an eighth generation rancher on her family's Rancho San Julian.

Quincy Freeman, Designer

Rodeo Quincy is an eclectic fashion brand with a Spanish flair for Western.

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First Look: Forged From Family

by Rhiannon Deremo August 2, 2017November 8, 2017

A passion for artisanal craft births a new line of adornment from Dallas based mother-daughter duo.

First Look: Graced in Denim

by Fashion Team July 5, 2017June 30, 2017

Deep dyes, contrast stitching and pastel color embroidery are just a sampling of the punch that Grac…

Comfort to BOOT!

by Ken Amorosano March 7, 2017May 22, 2020

Cowgirl Tuff boots are designed for the active horsewoman, with dirt–repelling embroidery, comfort…

Horse Scents

by Ken Amorosano January 6, 2017May 22, 2020

For those of us who love the smell of our horses and that first heavenly inhalation upon entering a …

SECRETARIAT

by Ken Amorosano December 22, 2016May 22, 2020

A look at Ariat’s newest footwear line inspired by Secretariat.

SECRETARIAT

by Ken Amorosano December 22, 2016July 11, 2019

A look at Ariat’s newest footwear line inspired by Secretariat.

Quality Over Quantity

by Ken Amorosano October 14, 2016May 22, 2020

No longer satisfied with mass-made handbags that wear out quickly? When you’re ready to give up quantity for a more monogamous relationship with your accessories, check out these commitment-worthy satchels.

COWGIRL’s First Look

by Fashion Team September 9, 2016May 22, 2020

This month we’ve collected rockin’ hats, Mexico-inspired totes, and a new celebrity jewelry collection!

COWGIRL’s First Look: Our July Favorites

by Fashion Team July 15, 2016May 22, 2020

This COWGIRL-curated collection features some of the best in modern western design, from outrageous to elegant. From fringed breast collars to patriotic boots, our July favorites have something for everyone.