frost

Who Remembers Lane Frost's "Bull Talk" Series?

July 24, 2018
In our opinion, Lane Frost will always be the best example of a true cowboy. “Bull Talk” with Lane Frost, a series of videos Lane produced designed to teach young riders the equipment, techniques, and mindset of how a champion rides bulls. Check out Part 1, Part 2, and Part 3 below. Videos courtesy of...

Remembering A Bull Riding Legend With The Lane Frost Brand

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July 11, 2018
As Cheyenne Frontier Days 2018 quickly approaches, let’s all take a minute to reflect back on one of the greatest bull riders to ever live…Lane Frost! While Lane’s tragic death in Cheyenne hurt the hearts of everyone in the cowboy community, let’s focus instead on some of the best moments in his life. The Lane...

Remember When Lane Frost Won The 1987 WNFR Bull Riding Championship?

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June 26, 2018
Lane Frost. That name will stir up emotions in the heart of every cowboy and cowgirl. When he passed away in 1989 at Cheyenne Frontier Days, the world lost one of the greatest bull riders to ever live. Lane was much more than a bull rider though, he was a husband, son, and well loved...

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