marketing

For one reason or another you may find that you have to sell your horse. It doesn’t have to be a bad experience. In fact, selling can be easy with the right steps. You can find your horse a great home and feel confident doing it. It just takes a little planning! Tips for Selling...

Denim & Velvet is a woman owned and operated full-service marketing company based in Mineral Wells, Texas. The five women behind the brand combine a collective passion for the Western lifestyle with their digital talents to better our industry. JANZEN TEW, CEO/OWNER When Janzen Tew picked up a camera as a side hustle during college,...

Amanda Alexander is a traveler, a storyteller, and a lover of artisan jewelry. She is the creative director of Peyote Bird Designs, a Santa Fe-based wholesale jewelry company specializing in native and American artisan jewelry. In her role, Alexander has migrated the Peyote Bird brand from private label to a leading industry standard. She has studied abroad in...

Self-taught photographer Janzen Tew noticed the absence of a central hub for boutiques and brand owners to source everything from their logo and product photography to consulting and multi-media management, which led her to the creation of Denim & Velvet, a leading marketing and design company in the Western industry. Future for women in the...

It takes hard work and dedication to earn the title of Chief Marketing Officer for a well-known equine company like Equibrand, but for Billie Bray, it was real-life experiences that molded her into the businesswoman she is today.  “I grew up on a ranch 50 miles south of Malta, Montana,” says Bray.  “I learned some...

It may be spring for most of us, but Robin Rich has already worked her way through fall: Wrangler’s 2019 Fall Collection, that is.  With the apparel designed, the photo shoots completed, and the new creative ready to unveil, she sat down with COWGIRL Magazine to reflect on her years—nearly three decades’ worth—with Wrangler, and...

For our Sept/Oct 2018 issue, we got to sit down with the woman behind Rodeo Quincy, Quincy Freeman Eldridge. Quincy’s story goes beyond her brand. The women that inspire her, her new husband Dakota, and her deep cowgirl roots all contribute to the amazing woman she is. One of her biggest inspirations and support systems...