nfr fashion

There’s no shortage of Lainey Wilson fans in Las Vegas, especially during the National Finals Rodeo. She has packed out The Theater inside Virgin Hotel & Casino three nights in a row now, drawing crowds that wrap around corridors in anticipation of her high-energy show. Not only does Lainey know how to throw a Vegas-style...

2023 was a year filled with many vintage-inspired looks and they were on full display during this year’s National Finals Rodeo. From bolos and bowties to buck-stitching and blazers, these retro looks have our hearts this NFR! This tweed blazer set is paired perfectly with pieces from Rodeo Quincy! This cowgirl flair on a vintage...

If we know one thing about NFR fashion this year, sporty cowgirl style is IN. We’ve been seeing a parade of knitted horse sweaters, riding boots, tweed, plaid, and blazers on the strip, topped off with cowboy hats and traditional Western accessories. One piece in particular keeps popping up in fun ways – neck ties!...

The Wrangler National Finals Rodeo competition is heating up in the arena! While we eagerly await tonight’s competition, we can’t help but turn our heads at all the gorgeous western fashion! From denim to neon and business chic looks– we love seeing everyone’s unique styles and outfits! Cowgirls, if you’re in Vegas, we want to...

Funky, free spirited, and oh so cool – Logan Danei plays by her own rules in the world of Western Fashion. As an artist and creative, her perspective is truly unique, just like her one-of-a-kind, eclectic styling. We sat down with Logan to pick her brain on all things NFR fashion and how to nail...

As if Double D Ranch couldn’t set the bar higher – Double D Ranch has released a new line tailored to the finer fashions. Classic Double D Ranch influences mingled with exotic leathers, furs, and high end materials? Yes, please! The Silver Label is classy, elevated, and oh-so timeless – we can’t get enough. Understated...

Turquoise lovers, you HAVE to see this. Miss Rodeo New Mexico, Emma Cameron, represented her state in full turquoise pride at the Justin Boots Parade and Cowgirl Kickoff Party. Each state rodeo queen was given a Wrangler vest to embellish in a way that spoke to their personality and state representation. With help from Molly...

Lefty Holman’s back number ceremony jacket had some pretty awesome significance for rodeo contestants everywhere. His wife, Hailey, stitched the entirety of “The Man In The Arena” to his jacket. Lefty Holman said, “When my wife asked me what I wanted to wear to the back number ceremony, my answer was something that not only...