prca

Our Favorite Fashion From Cheyenne Frontier Days

August 4, 2023
The Daddy didn’t disappoint! The rodeo crowd brought out their Western fashion A-game in a mix of classic and fashion-forward looks that brought the Western spirit to the grandstands. Check out a few of our favorite looks from the iconic Cheyenne Frontier Days!

Meet The Frosts, Rodeo's Power Couple

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July 19, 2023
College rodeo sweethearts turned professional rodeo athletes, Erika and Josh Frost are one of rodeo’s favorite couples. Former first-grade teacher and current WPRA Breakaway Roper, Erika Frost embarked on her WPRA Resistol Rookie Year journey earlier this year and is already making headlines, alongside her National Finals Rodeo qualifier, husband Josh. Originally from Quebec, Canada,...

Calgary Stampede Style: Our Favorite Looks Captured By Fashion Posse

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July 17, 2023
Calgary Stampede, aka The Greatest Outdoor Show On Earth just wrapped in Calgary, Alberta, Canada, and it was nothing short of a top notch show! Everyone brought forth their cowgirl spirit for this iconic rodeo which means the fashion was absolutely fabulous! OG Western fashionista and wife of tie down roper Tuf Cooper, Tiffany Cooper...

Brittany Pozzi Tonozzi Shatters Arena Record, Wins Reno

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June 28, 2023
Brittany Pozzi Tonozzi and “Benny” made a run for the history books this past weekend in Reno, Nev at the Reno Rodeo. Running a blazing pattern of 16.70 seconds in the Short Round, the duo shattered the previous arena record and secured the Silver Spurs. Pozzi Tonozzi gleamed with excitement as she recounted the moments...

A Look At The PRCA Standings Before The Summer Run

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May 31, 2023
As May draws to a close, the race to the Wrangler National Finals Rodeo is just heating up. Memorial Day Weekend often marks an important benchmark for PRCA Cowboys and Cowgirls- the beginning of the summer run. A successful Winter and Spring Season can set athletes up for a successful summer run with positive momentum...

Quincy Sullivan Wins Big At The Resistol Rookie Roundup

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May 1, 2023
Fifteen of the upcoming stars of rodeo– the rookies– gathered together in Fort Worth, Texas, this past weekend to try their hand at $100,000. It was the 2nd Annual Resistol Rookie Roundup presented by The Cowboy Channel.  “The Resistol Rookie of the Year is so important to us. The PRCA rookies are the future of...

PRCA & Rural Media Group To Expand Schedule Of Rodeos

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April 14, 2023
The PRCA and Rural Media Group are pleased to announce an expanded schedule of PRCA rodeos on The Cowboy Channel, RFD-TV, The PRCA on Cowboy Channel Plus, and The Cowgirl Channel. This expanded schedule will now total more than 900 PRCA performances annually over the three Rural Media Group television networks and the subscription based...

This Turquoise Company Sponsors A Bucking Horse!

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January 20, 2023
Hippie Cowgirl Couture is known for pushing the boundaries of where turquoise will go, but would you believe they’re bringing turquoise to rodeo’s arena floor? The trail-blazing turquoise company sponsors a bucking horse named Steely Dan, a horse owned by Canadian stock contractor Macza Pro Rodeo. Affectionately called “Squash Blossom”, Steely Dan finished his 2021...

John Harrison Wins BIG This Year At The PRCA Awards Banquet

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December 23, 2022
John Harrison won BIG this year at the PRCA Awards Banquet! He said on Instagram: “Dreams do come true! I have always thought in the back of my mind how awesome it would be to win the trifecta. As far as I know it’s only been done by @flintrasmussen and the Keith Isley. When I was on...
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