quarantine

With the sudden onset of COVID-19 across America, the impact throughout the entire Western industry has been substantial. From closed doors to cancelled events and exploded marketing plans, the crisis has had an effect in every far reaching corner. COWGIRL wanted to explore the impact by asking three simple questions to women who not only live, but work...

Blake Shelton and Gwen Stefani just released the video for their new song, “Happy Anywhere.” The song is all about making the best of any situation and how love can bring happiness to any scenario. “I swear, I could be happy anywhere with you,” chants the chorus. The music video is a compilation of the...

Whatever your thoughts about masks are, you must say, they’re getting fashionable. Due to the current pandemic, masks are everywhere, and some ladies are getting sick of that standard white and pastel blue and coming out with Western masks. Boutiques and makers across the industry are taking masks to the next level. Southern Fried Chics...

On Thursday, Lindsay Ell gave hope to her patiently waiting fans with a socially-distanced throwback photo and a hint of information. Ell notes that the photo was taken just a day before Nashville began enforcing stay-at-home orders, and lucky them; it happened to be the last day of recording for the upcoming record. “I cannot...

Typically, the Miss Rodeo America Pageant is held around the time of Wrangler NFR each December. In light of the COVID-19 pandemic, Miss Rodeo America, Inc. has decided to cancel the 2020 pageant. The next Miss Rodeo America Pageant will be held in December 2021. Due to the postponement, Miss Rodeo America 2020, Jordan Tierney,...

With the Pendleton Round-Up, Western influencer collabs, and athlete sponsorships, Pendleton Whisky is more than just close to the Western industry. Pendleton has relationships with some of rodeo’s biggest athletes, and feels for them during this time away from rodeo. To spread some words of encouragement, the brand partnered with several big names for a...

If you’re a regular on Instagram, you may have seen Teddy the Shetland (@teddytheshetland) living his life as a floofy little guy. The current pandemic has definitely altered Teddy’s way of life and he’s been keeping his devoted fans updated on his mood and activities via his Instagram feed. Though his day-to-day life may have...

PBR is now selling branded reusable face covers, aptly named “Unleash the Beast Reusable Face Covers.” The PBR face covers feature wire at the nose bridge for an secure fit, a sleeve for filter insertion, and are made in the USA.   Recently, PBR returned to broadcasted competition, though stadium seats remain empty. In photos...