robin rich

In the Western industry, no brand is as iconic as Wrangler.  They believe in solid commitments, perseverance in the face of obstacles and challenges, and they especially respect themselves, each other, our Western heritage, and the environment in which we live. Robin Rich, Senior Brand Marketing Manager for Wrangler Western, exemplifies all that makes the brand what...

Wrangler’s line of Ultimate Riding Jeans has already impressed us, and their new style the Willow takes it to another level. Back in February, VF Jeanswear Marketing Manager Robin Rich spoke with COWGIRL about the jean’s special features prior to the product’s release. Rich shared that when designing the Ultimate Riding Jean, Wrangler gathered women...

So much thought and preparation has gone into the Wrangler Ultimate Riding Jean Willow. Wrangler’s existing Ultimate Riding Jean fits have changed the game for cowgirls, and the Willow is pushing the envelope even further. Wrangler’s Ultimate Riding Jean is characterized by several saddle-ready design elements, including a smooth inseam to prevent chafing, the perfect...

It may be spring for most of us, but Robin Rich has already worked her way through fall: Wrangler’s 2019 Fall Collection, that is.  With the apparel designed, the photo shoots completed, and the new creative ready to unveil, she sat down with COWGIRL Magazine to reflect on her years—nearly three decades’ worth—with Wrangler, and...