rodeo

Eighteen Team Durango athletes competed in the 2023 Professional Rodeo Cowboys Association (PRCA) Wrangler National Finals Rodeo (NFR), the richest and most prestigious rodeo in the world. Zeke Thurston, Professional Saddle Bronc Rider, and Riley Webb, Professional Tie Down Roper, walked away as World Champions within their disciplines. Lisa Lockhart won her third NFR Average...

It is, arguably, the most coveted title in a young rodeo athlete’s career– the Resistol Rookie of the Year. Unlike the world champion title, rodeo athletes only have one shot at this crown. Forty of this year’s NFR qualifiers were past Resistol Rookies of the Year, including Riley Webb, the 2022 All Around and Tie...

Charmayne James has recently been announced as one of six coaches for Kid Rock and PBR’s Rock and Rodeo event. This past week, the Professional Bull Riders (PBR) and music icon Kid Rock hosted an exclusive announcement party at the Mandalay Bay in Las Vegas, Nevada during the National Finals Rodeo. At this event, it...

A World Championship Breakaway title. A National Finals Rodeo (NFR) Tie Down Roping Arena Record. An NFR average championship and multiple go-round wins. What do all these impressive accolades have in common? They all belong to one of rodeo’s hottest power couples, Shelby Boisjoli-Meged and Haven Medged. The duo has been breaking records and raising...

This week has been one for the National Finals Rodeo record books! With sold-out crowds, first-class competition, and exciting world title races, the road to the end of the 2023 PRCA season is near. As rodeo fans look toward the final round of action in the iconic Thomas and Mack Center, excitement and anticipation levels...

Justin, a leading name in the Western industry, is proud to announce the highly anticipated arrival of its exceptional dresses. These three new dresses epitomize the unparalleled sophistication and unwavering quality that define the iconic Justin brand. Prepare to be captivated by a collection that exudes unrivaled charm and embraces the spirit of Western fashion....

Brittany Pozzi Tonozzi becomes the fourth cowgirl in history to join the elite club of NFR million-dollar earners. Pozzi Tonozzi officially made history after last night’s blazing 13.52-second run on her main mount ‘Benny’. The Lampasas, Texas cowgirl took home over $24,000 with a second-place finish in Round 4. This elite accolade adds to the...

Twisted X, a Twisted X Global Brands company and leader of sustainability and comfort in footwear, today unveiled the launch of its new branded apparel line catering to those who appreciate both fashion and function. The inaugural collection will include a wide selection of unisex products with Twisted X’s iconic logo and western flare for...