the aloha cowgirl

Joelle, The OG Coastal Cowgirl

May 12, 2023
The coastal cowgirl trend has been catching fire lately! Our OG Coastal Cowgirl, Joelle, is from Kauai’i and is loving all the aloha influence she’s seeing everywhere! Please explain who you are, where you’re from, and your love for the islands. “My name is Joelle Alohalani Tafoya! I am from Hawaii, born and raised on the...

COWGIRL Empowered: Joelle Alohalani Tafoya

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May 11, 2022
Surrounded by lush greenery and dramatic mountain and ocean landscapes of cattle ranches in Kauai, Hawaii, Joelle Alohalani Tafoya grew up in a place that most people can only daydream about.  Her grandfather was a long time Paniolo (cowboy) whose cattle ranching style, combined with her mother’s great love for horses, instilled in Joelle an...

Joelle Souza: The Aloha Cowgirl

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September 30, 2020
Aloha, cowgirls! While many folks may think of the continental U.S. when we mention the West, the Aloha Cowgirl proves the lifestyle spreads far past than the California coast. Joelle Souza, known digitally as The Aloha Cowgirl, has built a social following around her lifestyle as a Hawaiian cowgirl. She loves and lives the western...

Exclusive Fashion Report: RFD-TV The American Rodeo

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February 28, 2018
When December ends and we have crowned the new World Champions at The National Finals
 Rodeo, we leave the bright lights of Vegas and 10 days of amazing western fashion behind us.
 The short break in between the busy winter time in Texas plays out in fast forward for the
 athletes of professional rodeo bringing...

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