the cowboy channel

Richard Childress Racing announced today that The Cowboy Channel, the official network of ProRodeo and the first 24-hour television network totally dedicated to Western sports and the Western lifestyle, has partnered with Richard Childress Racing for the NASCAR Cup Series race at Watkins Glen International. Dillon will drive the No. 3 The Cowboy Channel Chevrolet...

The Daddy of ‘Em All was definitely one for Hailey Kinsel! She went into this rodeo sitting second in the WPRA world standings. We can’t help but wonder, where will she be sitting now after her big win? The stakes are high and Kinsel’s name might be—and remain—at the top of the world standings heading...

You’ve had to come across at least one event at the Cheyenne Frontier Days on social media these past few days. That’s because…the Frontier Days have been big fun! Whether you’re a contestant, fan, or carnival goer—there’s been an event for everyone! Here’s a look at what the “beaches of Cheyenne” have been up to!...

Las Vegas Events announced today a premium partnership with Ariat International as they become a Gold Buckle partner of The Cowboy Channel Cowboy Christmas. As an additional component of this partnership, Ariat will be the title sponsor of the Rodeo Live Stage held at the popular gift show now entering its 35th year and scheduled...

Have you ever seen the way professional barrel racer, Emily Miller-Beisel, and her horse, Beau, enter the arena? If you haven’t, I’m pretty sure you’ve heard them leave! The team enters as quiet as a mouse and leaves a crowd as loud as a siren! Just listen to the crowds roar… This was their first...

This weekend’s gonna go by fast—literally! Some of the top barrel racers in the pro-ranks have been on fire. It’ll be interesting to see how the leaderboard shapes up after Cowboy Christmas! Here are some of the top cowgirls to look out for… Hailey Kinsel Watch out for Hailey Kinsel of course! She and her...

The legendary 142-year-old boot company entered a new partnership with the first 24-hour television network totally dedicated to western sports and the western lifestyle. As part of the multi-faceted collaboration, Justin Boots and The Cowboy Channel have exciting projects that lay ahead for 2021.  The partnership kicked off with Justin Boots as the presenting sponsor...

Las Vegas Events and Rural Media Group announced that The Cowboy Channel will become the title sponsor of Cowboy Christmas, the official gift show of the Wrangler National Finals Rodeo. The Cowboy Channel Cowboy Christmas is scheduled for Dec. 2-11, 2021 at the Las Vegas Convention Center. As the official network of ProRodeo and the...