Willow

Wrangler’s line of Ultimate Riding Jeans has already impressed us, and their new style the Willow takes it to another level. Back in February, VF Jeanswear Marketing Manager Robin Rich spoke with COWGIRL about the jean’s special features prior to the product’s release. Rich shared that when designing the Ultimate Riding Jean, Wrangler gathered women...

So much thought and preparation has gone into the Wrangler Ultimate Riding Jean Willow. Wrangler’s existing Ultimate Riding Jean fits have changed the game for cowgirls, and the Willow is pushing the envelope even further. Wrangler’s Ultimate Riding Jean is characterized by several saddle-ready design elements, including a smooth inseam to prevent chafing, the perfect...