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A graduate from the University of Mississippi with a Bachelors of Science in Integrated Marketing Communications, Taylor Morton started a job just four days post graduation at Justin Brands, Incorporated. Growing through the company into her current role as the marketing manager, Taylor gets to work with some of the coolest people like country stars Reba McEntire and George Strait, as well as manage content shoots, campaigns, and more!
“Born and raised in the heart and center of Fort Worth, Texas, Taylor had always been around the Western industry but had never really been immersed in it. While going to local rodeos, she was never a part of FFA or anything like that. Just a block down the road from her high school, TCU seemed like the obvious choice, as it had been for the rest of her family, but she started to look at different schools around the country.
“The most important aspect to Taylor was a school with a “big football field around it,” meaning that it was a small campus but had a huge impact into the community. That school was the University of Mississippi and, while being in the south, it was very different from where she grew up in Texas.
“‘My official major is a Bachelor of Science in Integrated Marketing Communications with a minor in business administration with an emphasis in PR, which is a really, really big mouthful to say marketing through the journalism school,’ says Taylor with a laugh. Knowing that marketing and communications was always what she was destined for. Marketing in the business school became very numbers heavy for her, and she missed the storytelling aspect, and after her advisor did just that, advised her, to check out the journalism school and that led to the creative side of marketing.”
Listen to Taylor’s episode here!
Listen to Shelby Winchell’s episode, 2016 CNFR Goat Tying Champion turned Rodeo Coach, here!