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Photos courtesy of The Cowboy Channel.……

Richard Childress Racing announced today that The Cowboy Channel, the official network of ProRodeo and the first 24-hour television network totally dedicated to Western sports and the Western lifestyle, has partnered with Richard Childress Racing for the NASCAR Cup Series race at Watkins Glen International. Dillon will drive the No. 3 The Cowboy Channel Chevrolet Camaro ZL1 1LE in The Go Bowling at the Glen.

“I grew up watching old Western movies, spending Christmas at my grandfather’s place in Montana, and overall embracing the western lifestyle so it’s really special to be able to unite two important interests of mine by featuring The Cowboy Channel on the No. 3 Chevrolet at Watkins Glen International,” said Austin Dillon, a two-time NASCAR Champion and the 2018 Daytona 500 Champion. “We even have John Wayne riding along with me this weekend on the car – one of my heroes. I hope that the race allows NASCAR fans to learn about The Cowboy Channel and subscribe to The Cowboy Channel + if they aren’t already.”

“We are so proud to be associated with Richard Childress Racing and the #3 Cowboy Channel car,” said Patrick Gottsch, founder of Rural Media Group, Inc. “Rodeo and NASCAR were both born in rural America, and it’s a real treat to be able to bring our two sports together in such an exciting way.”

On how he and his team have been preparing for the big race at The Glen, Dillon said, “A lot of time in the simulator, going over notes and watching old races. We try to make sure we are putting in the work beforehand. We’ve been working really hard on our road course program this year. Watkins Glen is a really fast, aggressive track. You can gain a lot by getting after it on the braking zones and it’s just a high-speed place with all of the grip in the pavement.”

As far of the rest of the season: “I think we’re all on edge with our position in the points, but these next four weeks will be really telling,” Dillon said. “There’s a lot of fight in this team and we’re not giving up. I’m pleased with the consistency this No. 3 team has had this year. We show up each and every weekend and have strong, consistent cars that withstand the races. I think the next part of that evolution is just getting a little bit more speed. We would like to be where some of our other Chevy teammates are. We’re doing everything we can to lock ourselves into the NASCAR Playoffs.”

Click HERE to watch our interview with Austin Dillon on Western Sports Round-Up. 

About Richard Childress Racing
Richard Childress Racing is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2020 NASCAR Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet), along with two-time NASCAR Xfinity Series champion Tyler Reddick (No. 8 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Myatt Snider (No. 2 Chevrolet).

For more information, click HERE

The Go Bowling at the Glen airs live on NBC Sports Network at 3 p.m. ET Sunday, August 8th.

(Press release courtesy of The Cowboy Channel).