Yesterday, the PBR (Professional Bull Riders) in partnership with the Western Sports Foundation and Peyton Martin Gay held the third annual Peyton’s Project Runway, a charitable fashion show raising money to benefit injured rodeo athletes.

The event was held at the iconic Cowtown Coliseum. Through the course of the afternoon, the event, which began with a performance by the famed Dallas Cowboys Cheerleaders, raised an impressive $125,100. Since launching in 2019, the event has raised more than $300,000 for the Western Sports Foundation.

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