Stables, clubs, and horse businesses can register for the Time To Ride Challenge of 2017. This unique opportunity connects newbies in the horse world with stable owners. Those able to utilize the marketing strategies provided and acquire new students will have a chance to win $100,000 in prize money.

Different phases bring stable owners and horse businesses one step closer to winning.

  • Phase 1: Introduce newbies to the joy of horses. You will hand out coupons and encourage the general public to receive horseback riding lessons at your barn.
  • Phase 2: Between May 1st and September 30th, you will give lessons to newcomers that return with their coupons. Record the lessons in your online account.

Those that connect the most first-timers to horses throughout the summer will be eligible for the prize money!

Those new to horses can utilize the Time To Ride website: to find local lessons, camps, fairs, races, and more!

Visit to enter the challenge today!