A Coastal Cowgirl vision comes to life in the form of LOVLEI Ranch, a clothing line by Robin Hoffman Haack. A true California cowgirl with substantial ties to the fashion industry through her family’s fabric legacy, Hoffman California Fabrics, Robin has combined influences to bring LOVLEI Ranch to life.


Timeless prints from the Hoffman archives lend themselves to laidback Westernwear that has an undeniable coastal air to it. The LOVLEI Ranch line officially launched in Palm Desert, California, with fashion aficionados and cowgirls in attendance. Showcasing the line in vibrant form, the models posed against a beautiful backdrop fit for the occasion.

Take a peek inside the launch event:

Shop the full collection at lovlei.com.