Wrangler, a global icon in jeanswear and casual apparel, announced that it has entered into a new licensing agreement with leaders in sustainable footwear Twisted X to design and distribute Wrangler Footwear for men’s, women’s and children across the western, casual/modern, outdoor, work, and work/casual categories.
Through this agreement, both brands will leverage their expertise and abilities to develop an innovative, high-quality collection to resonate with existing and new consumers in multiple channels of distribution slated for Spring 2021 across United States, Canada and US Territories including Puerto Rico.
“This collection will advance Wrangler into the footwear category, and we could not be more excited to bring these products to life with the help of Twisted X,” said Vice President and General Manager of Wrangler Western, Allen Montgomery. “Wrangler has always placed a priority on respecting our environment, and with Twisted X’s remarkable sustainability efforts, we’re optimistic our inaugural venture into the category will be a huge milestone, not only for the brand, but for the entire western community.”
Since 1947, Wrangler has been a leader in western wear, creating one-of-a-kind clothing tailored to those who work hard, have fun and recognize courageous individuality. Now adding footwear products to the brand portfolio, Wrangler has tapped Twisted X to provide expertise in creating a product line that will be diverse and innovative with a focus on comfort, structure and style.
“We’re thrilled to be partnering with Wrangler to create the new Wrangler Footwear line,” said Twisted X CEO, Prasad Reddy. “Wrangler is an iconic brand in the western industry and Twisted X is honored to be the company chosen to assist in expanding their product lines into the footwear industry. The line will focus on quality, comfort and sustainability, the three pillars of both companies.”