Nestled in the foothills of New Mexico’s Sangre de Cristo Mountains lies the historic town of Chimayo and its storied weaving shops whose roots date back to 17th century Spanish settlers.

One of the most celebrated tapestry galleries and weaving shops in Chimayo is Centinela Traditional Arts, a seventh-generation family-owned business run by Irvin and Lisa Trujillo, and their daughter, Emily.

Centinela Traditional Arts

Ariat takes pride in celebrating western tradition and cultural heritage rooted deeply in the western lifestyle, making the collaboration with the Trujillos and Centinela Traditional Arts a natural and meaningful partnership.

The Ariat x Chimayo collection embodies the artisanal passion, quality and intentional Southwestern storytelling that Chimayo textiles are known and coveted for.


It was an iconic 1940’s Chimayo jacket that caught the attention of Ariat designers who researched the region and Chimayo weaving tradition.


Inspired by the weavings and its authentic Southwestern character, the Ariat team collaborated with Centinela Traditional Arts to create this limited-edition collection.


The design team at Ariat crafted a unique signature collection of apparel and footwear in both men’s and women’s styles that highlight beautiful Chimayo patterns on Ariat classics and new limited-time pieces.

The Ariat x Chimayo collection is available at Ariat retailers, Ariat Brand Shops and online at

Top to Bottom: Hilo Chimayo; Frontier Chimayo;  Dixon Chimayo; Circuit Thunderbird