75 YEARS OF HAVING YOUR BACK

HUDSON OVERALL COMPANY IS FORMED

Starting in 1904, the Hudson Overall Company’s denim overalls were the forerunner to Wrangler jeans. And a legend was born.

RODEO BEN AND THE 11MW

The ‘40s saw Rodeo Ben, a famed rodeo personality, design Model 11MW, Wrangler’s first. Our 11-oz. denim jean was #1. The 11MW evolved into what is now known as the 13MWZ.

COWBOY CUT JEAN: AMERICA’S FAVORITE

The iconic Cowboy Cut jean took the U.S. by storm in the ‘60s. Designed and tested by real cowboys – and loved by everyone.

WRANGLER & ARTIST COLLABORATIONS

In the early ‘70s, Wrangler collaborates with artists like the Summer of Love’s Peter Max. The results? Totally groovy.

A POP CULTURE PHENOMENON

‘80s cultural icons in sports, music, entertainment and more make a statement in our jeans. The stars align behind Wrangler.

GOING MAINSTREAM

In the ‘90s, 1-in-4 U.S. males wears Wrangler. Our iconic, comfortable jeans are the brand that was born to be worn.

WRANGLER DEFINES LEGENDARY

Celebrating a milestone 75th anniversary in 2022, the Wrangler legend lives on. And, hey, we’re just getting started.