Starting in 1904, the Hudson Overall Company’s denim overalls were the forerunner to Wrangler jeans. And a legend was born.
The ‘40s saw Rodeo Ben, a famed rodeo personality, design Model 11MW, Wrangler’s first. Our 11-oz. denim jean was #1. The 11MW evolved into what is now known as the 13MWZ.
The iconic Cowboy Cut jean took the U.S. by storm in the ‘60s. Designed and tested by real cowboys – and loved by everyone.
In the early ‘70s, Wrangler collaborates with artists like the Summer of Love’s Peter Max. The results? Totally groovy.
‘80s cultural icons in sports, music, entertainment and more make a statement in our jeans. The stars align behind Wrangler.
In the ‘90s, 1-in-4 U.S. males wears Wrangler. Our iconic, comfortable jeans are the brand that was born to be worn.
Celebrating a milestone 75th anniversary in 2022, the Wrangler legend lives on. And, hey, we’re just getting started.