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The Women’s Rodeo World Championship (WRWC) today announced that Wrangler will become the “Official Jeans and Shirts” partner of the 2021 Women’s Rodeo World Championship. The landmark event will pay out $750,000 to female rodeo athletes and will take place November 1-6 in Las Vegas at South Point Arena.

Last year at the inaugural event, five women became the first in history to claim the coveted title of Women’s Rodeo World Champion and took home a minimum of $60,000 each. The championship event dished out equal money in all disciplines and cut checks to more than 250 entered athletes, paying an average of $2400 per check.

“Wrangler continues to support western sports with great enthusiasm and continues to find creative ways to increase awareness of their brand while also promoting the women athletes,” said Sean Gleason, CEO of PBR. “This collaboration with a storied brand that’s aligned and committed to western sports will provide great benefits to the WRWC.”

WRWC is the largest annual purse for a women’s rodeo event and will payout more than $750,000 in 2021 while crowning World Champions in the Women’s Rodeo disciplines; Team Roping, Breakaway Roping and Barrel Racing.

WRWC is a culmination of a year-long race of more than 17,000 women’s rodeo events worldwide. Athletes qualify for the WRWC by earning points and leaderboard positions using the VRQ (Virtual Rodeo Qualifier).

In early November women athletes will run in five days of qualifying rounds November 1-5 before earning a spot in the championship round on November 6. All rounds of the WRWC will be held at the South Point Arena in Las Vegas.

“Wrangler is proud to be a part of the World Championship Rodeo Alliance Triple Crown events as well as the Women’s Rodeo World Championship held in Las Vegas,” said Jeff Chadwick, Director Wrangler Western Special Events. “Long Live Cowboys – Long Live Cowgirls!”

Since crafting the original pair of Cowboy Cut Jeans in 1947, Wrangler has become an enduring American icon, standing the test of time for over 70 years. The brand stays true to its western heritage that is reflected in the spirit of those who wear it, who work hard, have fun and express courageous individuality. Wrangler respects the remarkable durability, design and quality the brand exemplifies, while embracing innovative technology and sustainable practices. The timeless designs and creative collections continue to reach people of all ages, inspiring those who wear them to be confident and ready for anything life throws at them.

(Press release courtesy of The Women’s Rodeo World Championship.)