Wonderwest, a modern Western fashion brand developed in conjunction with Boot Barn, is now Wonderwest by Boot Barn.
Initially, Wonderwest had its own website and sales flow at wonderwest.com, but as of this week, the brand has moved its sales to be exclusively at Boot Barn and bootbarn.com.
WW Foun you know and love is here to stay. “Nothing will change, except for the sender name you’ll see in your inbox, which will now say Wonderwest by Boot Barn,” wrote Wonderwest’s Charlotte Nicole.
Despite the slight commercial change, the two brands will keep separate Instagram accounts. The iconic @wonderweststyle handle will remain.
Wonderwest apparel and accessories are available at bootbarn.com.