wrangler 75 cowgirl magazine

Since 1947, Wrangler has drawn inspiration from those who live by their own rules and do things their own way, crafting dependable denim for riders, rock stars, and trailblazers.

Wrangler is celebrating its 75th anniversary this year with some exclusive collaborations, sustainable partnerships, and special collections.


Founded in Greensboro, North Carolina, to serve the needs of ranchers and rodeo riders, Wrangler quickly became the uniform of the growing youth movement of the 1950s and 1960s. For 75 years, it has dressed riders, rock stars, and adventure seekers, always staying true to its roots and drawing inspiration from those who live by their own rules. To honor this history, Wrangler’s year-long celebration will bring together the elements of Western culture, music, and fashion that have long been part of the brand’s spirit.