As PBR (Professional Bull Riders) enters its 30th Anniversary season, Wrangler celebrated three decades of collaboration with the world’s leading bull riding organization through ringing the opening bell on the trading floor of the famed New York Stock Exchange. Wrangler has served as the official jean of the PBR since its first ride in 1994.

Jeffry Chadwick, Director Special Events, Wrangler, rang the opening bell on January 6, 2023, the same day that PBR hosted its 16th visit to Madison Square Garden. The PBR Monster Energy Buck Off at The Garden featured the Top 35 bull riders in the world competing against some of the fiercest bucking bulls on the planet. Wrangler athlete endorsees, Silvano Alves, Dalton Kasel, Boudreaux Campbell and Colten Fritzlan, along with PBR CEO and Commissioner Sean Gleason, participated in the market opening at the New York Stock Exchange this morning.

(Courtesy of Wrangler)

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