Wrangler has teamed up with Modcloth and created an exciting new capsule collection.  The collection consists of 7 pieces that form the perfect combination of Wrangler’s heritage style with the edgy and retro vibes that Modcloth is known for.  Last week SXSW attendees got an exclusive first look in Austin at the Modcloth flagship store where there was lots of buzz and excitement.  Read on to get the inside scoop on how this fashion collab was born and how the two brands worked to create a versatile collection that perfectly pairs the two companies’ unique styles.

Wrangler On…How the Collaboration Came About

“ModCloth approached the Wrangler brand because they were drawn to our unique history and recognized us as one of the top heritage brands in the market today. We invited the ModCloth team to the brand headquarters in Greensboro, North Carolina, to tour our extensive archives, see our denim-making process and collaborate on design details.”

– Jenni Broyles, VPGM, Lifestyle Business Unit for Wrangler

 

“ModCloth knows the female shopper very well, and female fashion is an important part of the Wrangler business. We also appreciate the modernity in their thinking, their understanding of the wide retail space, and their deep appreciation for storytelling that complements the Wrangler brand very much.”

– Korie Lovette, Designer for Wrangler

…Merging its Western Vibe with ModCloth’s Feminine Vintage Aesthetic? 

“Honestly, it was a perfect fit! ModCloth’s vintage aesthetic goes right along with our heritage pieces that have always been staples of the Wrangler line. We are able to stay true to our roots and heritage while offering versatility and relevance for today’s consumer.”

– Jenni Broyles, VPGM, Lifestyle Business Unit for Wrangler

…The Seven-Piece Collection

“We focused on providing a solid mix of key staples as well as a few standout styles. By featuring iconic pieces of denim such as the denim jacket, classic straight leg jean, and pencil skirt, and keeping the collection tight and cohesive, we offer purpose-built products and versatility in wearing occasions.”

– Korie Lovette, Designer for Wrangler

…the Size Range Offering 

“Wrangler is for everyone, offering appealing styles and fits for a broad range of people. Our brand philosophy demands an importance be placed on the development of consumer-led looks and styles with an unwavering commitment to comfort and design.”

– Jenni Broyles, VPGM, Lifestyle Business Unit for Wrangler

…Partnering with ModCloth

“We appreciate ModCloth recognized the potential in collaborating with Wrangler as a heritage brand. And launching in tandem with the ModCloth’s flagship store in Austin presented an incredible opportunity to take advantage of the buzz and traffic of SXSW. ModCloth is a company often esteemed for leading the latest trends in female fashion, and we’re excited to see how the collection is received.”

– Korie Lovette, Designer for Wrangler

Shop the entire collection at modcloth.com.

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