Wrangler's NFR Kickoff Party Was Unreal

Let’s get one thing clear: Wrangler knows how to throw a party. Wrangler’s Party With Abandon on Wednesday night kicked off the NFR in style at Hakkasan Nightclub in Las Vegas’ MGM Grand Hotel & Casino.

The Party With Abandon theme was modeled on Wrangler’s Wear With Abandon global brand campaign which emphasizes the courage and strength that compose the cowboy spirit.

MGM’s Hakkasan was full to the brim with celebrities, influencers, and Wrangler executives all dancing like no one was watching. Shaley Ham, Alexis Bloomer, Sage Kimzey, Lindsey Lanquist, Stetson Wright, and many more Western superstars were in attendance to celebrate the kickoff of the 61st Annual Wrangler National Finals Rodeo.

Acrobats and jugglers (clad in Wrangler denim, of course) entertained the glittering crowd throughout the night.

An airbrush tattoo station called “Tats on Wrangler” made for an exciting party activity. By the close of the event, most everyone was rocking some new (temporary) ink.

Exquisite desserts and hors d’oeurves kept guests energized, and their taste buds satisfied. The drinks flowed with Pendleton Whisky®, the exclusive whisky provider of the night.

As the night came to an end (to the dismay of the attendees), it became clear that it was only the beginning of an amazing two weeks in Sin City. As attendees left Hakkasan they received gift bags from Pendleton Whisky®.

Overall, Wrangler’s Party With Abandon was a huge success, bringing together some of the industry’s biggest names to mark another amazing year of rodeo, and set the stage for an amazing NFR.