Worldwide denim brand Wrangler® has announced its year-long sponsorship of Black Opry, a global platform for Black artists, fans and industry professionals with a focus on country, americana, blues and folk genres. Paying tribute to the brand’s music and western roots, Wrangler will serve as the exclusive sponsor of three Black Opry concerts and will feature the unique stories of numerous performers in Black History Month and throughout 2023.

“We are honored to have the opportunity to collaborate with a community that is committed to amplifying the incredible and too often overlooked work of Black country artists,” said John Meagher, Senior Director of Marketing — Wrangler NAM. “Working alongside Black Opry has helped us strengthen our connection to music and provides an opportunity to use the platform of our brand to share meaningful stories of underrepresented communities in the country music space.”

Photo Courtesy of Google

Supporting Black Opry’s mission of creating an inclusive space for music lovers nationwide, Wrangler will be highlighting a selection of Black Opry’s performers across and the brand’s social channels. Participating Black Opry musicians include The Kentucky GentlemenAaron Vance and Crys Matthews whose stories were captured by esteemed western photographer Ivan McClellan.

“Since its founding in 2021, Black Opry has devoted itself to advocating for Black entertainers  and helping these marginalized groups to reclaim their place in the American musical cannon,” said Holly G, founder of Black Opry. “We’re honored to work with a brand that has been ingrained in the American music culture for decades to help reinforce the Black community’s contributions to the industry.”

Follow @wrangler and @black.opry on social media to learn more about how Wrangler is shining a light on Black Opry and the organization’s artists.

Courtesy of Wrangler