Global denim brand Wrangler® today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. Wilson will be the face of the Wrangler brand’s fall/winter 2023 women’s collection featuring jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances. 

“I have been devoted to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” said Wilson. “Teaming up with this brand feels like the perfect fit and there are so many new, exciting and trendy styles for women in the upcoming collection, including my favorite bell bottom flare pieces.”

A longtime denim fan, Wilson recently released her highly-anticipated Bell Bottom Country album and headlined the sold out Country with a Flare Tour earlier this year. She will be performing at many festivals throughout 2023, including CMA Fest, Stagecoach, Watershed and Lollapalooza. Wilson also appeared in season five of the hit series Yellowstone, which Wrangler has collaborated with numerous times through costuming and the official Wrangler x Yellowstone Collection. 

“Over the last several years, Lainey Wilson has become a genuine and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag girl to an award-winning musician,” said Holly Wheeler, vice president global marketing - Wrangler. “As the most recognized female artist in recent country music history and a leading voice in the western movement, we’re thrilled to have her represent Wrangler alongside other industry greats like George Strait, Jon Pardi and Cody Johnson.” 

As the western movement continues to ride into mainstream fashion, Wrangler is at the forefront of denim trends with new washes and prints on bootcut and flare denim that have been crucial to the brand’s core for decades. The upcoming Wrangler fall/winter collection will be available nationwide and on Wrangler.com beginning in July. Key styles that Wilson can be spotted in include a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops. 

The brand will continue to team up with Wilson in 2024 with Wilson as the face of Wrangler women’s next spring and a Wrangler x Lainey Wilson Capsule Collection expected in the fall of 2024. To see Wilson’s favorite Wrangler picks and more about the Wilson and Wrangler duo follow @wrangler and @laineywilsonmusic. Hear more from Wilson’s past interviews with the brand at WranglerNetwork.com.

Click HERE to check out COWGIRL's exclusive behind the scenes look at this new collaboration.

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